WATERisLIFE presents The Bucket List

Cannes Gold Lion - Film
One Show Silver Pencil - Branded Content
One Show Silver Pencil - Documentaries
AICP Winner
Adweek Best Ads of the Year

 

WATERisLiFE came to us looking for a way make some noise without doing the stereotypical charity advertising thing.
No closeups of crying children in Africa. No sad music in the background. 
So we decided to flip the tone and make it uplifting. 
If you knew your child might be gone by their 5th birthday, what would you do?
You'd show them everything beautiful in the world.